Question 9 Digital Commerce · B2B – Business to Business · B2C – Business to Consumer · C2B – Consumer to Business · C2C – Consumer to Consumer What is unique about each of these e-Commerce business models? 1. B2B – this website model sells its products to an intermediate buyer. This intermediate buyer then sells it to on the customer. It targets businesses instead of the consumer and allows business operations to align. 2. B2C – this model, they customer buys directly from the website. It allows the consumer to sit in the comfort of their home and make a purchase without having to go to the store. Payment is made easily by credit card. 3. C2B – this is whe...